数字经济驱动体育消费升级的内在机理、问题审视与推进策略

Mechanism,Problem and Promotion Strategy of Sports Consumption Upgrading Driven by Digital Economy

数字经济作为促进我国经济高质量发展的新型经济形态,也为体育消费的提质增效提供了新契机和新路径。运用文献资料法、逻辑分析法等方法,从消费环境、消费工具、消费场景、消费群体4个层面系统剖析数字经济驱动体育消费的内在机理。揭示亟待解决的关键问题,包括数字基础设施建设有待加强、数字消费市场监管较弱、“数字+体育”消费融合力度不够、市场发展不平衡不充分等。由此,提出相应策略:推进基础设施建设,建立数字体育消费生态体系;加强政策引领,推动数字体育平台有效监管;强化技术应用,加快培育数字体育消费新业态;统筹空间布局,促进区域体育消费协调发展。

As a new economic form to promote the high-quality development of China's economy,the digital economy also provides new opportunities and new paths to improve the quality and efficiency of sports consumption.Using literature,logical analysis and other methods,the internal mechanism of driving sports consumption by digital economy is systematically analyzed from such four levels as consumption environment,consumption tools,consumption scenarios and consumer groups.On this basis,some key issues that need to be solved are sorted out:digital infrastructure construction needs to be strengthened;there is weak regulation of the digital consumer market;the integration of“digital+sports”consumption is insufficient;market development is unbalanced and insufficient.The corresponding strategies are put forward as follows:promote infrastructure construction and establish digital sports consumption ecosystem;strengthen policy guidance and promote effective supervision of digital sports platform;strengthen the application of technology and speed up the cultivation of new consumption formats of digital sports;make overall plans for the spatial layout and promote the coordinated development of regional sports consumption.