平台生态系统中平台企业与互补企业实现协同合作的路径研究--基于演化博弈分析

Research on the Path of Collaborative Cooperation Between Platform Enterprises and Complementary Enterprises in the Platform Ecosystem——Based on Evolutionary Game Analysis

从平台生态系统的视角深入探索平台企业与互补企业间的协同合作路径,通过构建演化博弈模型分析双方协同合作策略选择的演化过程,深入剖析相关因素对实现协同合作的影响作用,找到双方实现协同合作的具体路径;同时发现风险成本、收益分配份额、惩罚系数等因素对双方策略的选择有重要影响作用;且双方初始概率的不同组合也会影响双方最后策略的选择。

This paper deeply explores the collaborative cooperation path between platform enterprises and complementary enterprises from the perspective of the platform ecosystem,analyzes the evolution process of the choice of collaborative cooperation strategies between the two parties by constructing an evolutionary game model.And then,it deeply explores the influence of related factors on the realization of collaborative cooperation,and gets the specific path for the two parties to achieve synergy.Results show that factors such as risk cost,income distribution share,penalty coefficient and other factors have an important impact on the choice of both parties'strategies.And the different combinations of the initial probabilities of the two parties will also affect the choice of the final strategies of both parties.