基于扎根理论的中国文旅融合发展要素解析

Analysis of the elements of China′s cultural and tourism integration development based on the Grounded Theory

文旅融合是产业创新与地方经济增长的主要动力,亦是满足人民日益增长的美好生活需要的重要载体。基于网络资料、政府政策、学术论文等45篇相关资料,运用扎根理论方法,从质性角度系统解析文旅融合发展要素,即融合内涵(资源融合、产品融合、要素融合)、融合主体(政府、企业、居民、游客、资源五大主体)、融合路径(理念融合、职能融合、产业融合、市场融合、服务融合)及融合模式(农文旅、茶文旅、红文旅与非遗文旅)等,为文旅融合高质量发展提供思路与借鉴。

The integration of culture and tourism is one of the main driving forces of industrial innovation and local economic growth,as well as an important carrier to meet the growing needs of the people for a better life.Based on 45 pieces of materials related to cultural and tourism integration,including network texts,government documents and academic articles,this study systematically analyzed the development elements of cultural and tourism integration from a qualitative perspective of Grounded Theory.Those elements covered the integration connotation(i.e.resource integration,product integration and element integration),the integration stakeholders(i.e.governments,enterprises,residents,tourists and resources),the integration path(i.e.concept,function,industry,market and service integration),and the integration mode(i.e.agricultural cultural tourism,tea cultural tourism,red cultural tourism and Intangible Cultural Heritage cultural tourism).This study could provide some valuable references for the high-quality development of cultural and tourism integration.