绿色创业导向的驱动因素对家庭农场财务绩效的作用机制研究

Research on the Mechanism of the Driving Factors of Green Entrepreneurial Orientation on the Financial Performance of Family Farms

基于323家家庭农场的调研数据,在研究绿色创业导向、技术供给、绿色资本、扶持政策对家庭农场财务绩效影响的基础上,同时探讨创业禀赋的中介作用。结果表明:绿色创业导向、技术供给、绿色资本、扶持政策及创业禀赋对家庭农场财务绩效具有显著性正向影响;创业禀赋在绿色创业导向、技术供给等及财务绩效间产生显著中介作用。提出了提高家庭农场的财务绩效,政府必须不断加强绿色创业宣传力度,提高家庭农场主绿色创业意识,并加大对家庭农场的政策扶持力度;建立健全家庭农场绿色融资体系和技术供给体系。

Based on the green entrepreneurship orientation,analyze the influencing factors of financial performance of family farms,and provide reference for improving the financial performance of family farms and achieving the organic unity of economic and ecological benefits.Based on research data from 323 family farms,this paper studys the impact of green entrepreneurial orientation,technology supply,green capital,and support policies on the financial performance of family farms,while also exploring the mediating role of entrepreneurial endowments.The results indicate that green entrepreneurial orientation,technology supply,green capital,support policies,and entrepreneurial endowments have a significant positive impact on the financial performance of family farms;Entrepreneurial endowment plays a significant mediating role in green entrepreneurial orientation,technology supply,and financial performance.In order to improve the financial performance of family farms,this article provides the following insights:the government must continuously strengthen the promotion of green entrepreneurship,enhance the awareness of green entrepreneurship among family farmers,and increase policy support for family farms;Secondly,it is necessary to continuously establish and improve the green financing system and technology supply system for family farms.