品牌创设视域下传承刘国钧精神的文创产品设计研究

Innovation Research on Liu Guojun Spiritual Inheritance Path from the Perspective of Brand Creation

刘国钧生于江苏靖江,家境贫寒,其青年时期就聪慧过人,在常州创办纺织工厂倡导实业救国。该文针对其出生的年代,以中国发生的重大历史事件作为参照背景,对刘国钧个人发展及其精神源头进行梳理分析,提炼21世纪后疫情时代刘国钧精神的时代价值,以“囯钧文创”作为设计产品案例探索刘国钧精神塑造的具体方法,通过文创品牌创设的手段对刘国钧精神及其事迹进行传承路径的创新,激起民众尤其是青年保存中华优秀文化的意识,让刘国钧的时代价值仍能以新的内容和视觉形式得到宣传推广,引发大众关注和思考。

Born in a poor family in Jingjiang,Jiangsu province,Liu Guojun was intelligent when he was young.He founded a textile factory in Changzhou to advocate industrial salvation.According to the era of his birth,with major historical events in China as the reference background,this article analyzed liu Guojun's personal development and spiritual source,and refined the era value of Liu Guojun's spirit in the 21st century post-epidemic era.The specific mould method of Liu Guojun's spirit is explored with Guojun Cultural Creation as a design case.To innovate the inheritance path of Liu Guojun's spirit and deeds through the means of cultural brand creation,arousing the consciousness of preserving the fine culture of the Chinese nation,especially the youth.So that Liu Guojun's value of the times can still be promoted with new content and visual form,getting people's attention and thinking.