“互联网+”背景下美人鱼潜水文化传播研究

Research on Mermaid Diving Culture Communication under the Background of"Internet+"

随着互联网技术的发展,新兴媒体的兴起,改变了人们很多的生活方式,现阶段人们足不出户就可以了解各种各样的信息,这为各行业的文化传播提供了优势。该文以美人鱼潜水文化传播为例,探讨在“互联网+”背景下,新媒体的普及与应用对其传播的影响。新媒体的传播模式极大丰富了传统媒体之间的交流方式,对美人鱼潜水文化研究起到积极作用。该文对“互联网+”背景下美人鱼潜水文化的发展趋势及存在的问题进行了研究,并结合新媒体的文化传播模式,提出优化美人鱼潜水文化传播的策略及路径,以期有效提高美人鱼潜水文化的价值和促进文化旅游的深入发展。

With the development of internet technology and the rise of emerging media,many ways of life have been changed.Currently,people can access various types of information without leaving their homes,which provides advantages for cultural dissemination in various industries.Taking mermaid diving culture communication as an example,this paper discusses the influence of the popularization and application of new media on its communication in the context of"Internet+".The dissemination mode of new media has greatly enriched the communication methods between traditional media and played a positive role in the study of mermaid diving culture.This paper studies the development trend and existing problems of mermaid diving culture under the background of"Internet+",and proposes strategies and paths to optimize the dissemination of mermaid diving culture in combination with the cultural communication mode of new media,in order to effectively improve the value of mermaid diving culture and promote the in-depth development of cultural tourism.