融媒体中心2.0时代发展模式分析

Analysis of the Development Mode of Financial Media Center 2.0 Era

融媒体中心作为联通新闻、政务、服务与商务等基础板块的重要载体,在国家治理体系与媒体生态圈建设中发挥承上启下作用。为解决融媒体中心发展过程中在体制机制建设、经营发展方向、服务类型与价值、内容创新特质等方面暴露出的问题,通过基于融媒2.0时代新的媒体业态形成的背景,结合实际分析融媒体中心在体制机制、功能运营、人才技术与内容服务4个层面的发展模式;并围绕深化供给侧体制机制改革、推动双线式运营模式升级、培育创收型融媒项目产品、打造特色媒体融合生态圈4个层面,探索关于媒体深度融合形势下融媒体中心的未来发展路径,以期为同类融媒体中心运营与发展提供重要参考。

The Integrated Media Center,as an important carrier of basic sectors such as news,government affairs,services,and commerce,plays a connecting role in the construction of the national governance system and media ecosystem.To address the problems exposed in the development process of the integrated media center in terms of institutional mechanism construction,business development direction,service types and values,and content innovation characteristics,based on the background of the formation of new media formats in the era of integrated media 2.0,combined with practical analysis of the development models of the integrated media center at four levels:institutional mechanism,functional operation,talent technology,and content services.And around deepening the reform of the supply side system and mechanism,promoting the upgrade of the dual line operation model,cultivating income generating financial media project products,and creating a unique media integration ecosystem,we will explore the future development path of financial media centers under the situation of deep media integration,in order to provide important references for the operation and development of similar financial media centers.