数字媒体艺术在食品包装设计中的应用

Application of Digital Media Art in Food Packaging Design

新形势下,我国食品包装行业不断发展,食品包装中的数字媒体艺术的应用也越来越广泛。本文对研究数字媒体艺术在食品包装设计中的应用原则及途径展开研究。以数字媒体艺术为出发点,融合真实性、创新性、情感性、互动性等原则,对数字媒体艺术与食品包装设计的结合应用进行探析,并列举出融入二维码、AR技术、交互设计、动漫元素等形式,重点介绍了数字媒体艺术在食品包装设计中的具体应用。数字媒体艺术与食品包装设计的结合,不仅赋予食品包装新的内涵,提升设计质量,还可以进一步促进数字媒体艺术的优化和完善,获得双赢的局面。

Under the new situation,China’s food packaging industry continues to develop,and the application of digital media art in food packaging is becoming more and more extensive.Therefore,the application principles and ways of digital media art in food packaging design are studied.Taking digital media art as the starting point,integrating the principles of authenticity,innovation,emotion and interaction,this paper analyzes the combined application of digital media art and food packaging design,and lists the forms of integrating two-dimensional code,AR technology,interactive design,animation elements,etc,focusing on the specific application of digital media art in food packaging design.The combination of digital media art and food packaging design not only endows food packaging with new connotation,improves design quality,but also further promotes the optimization and perfection of digital media art and achieves a win-win situation.