中国传统纹样在现代茶叶包装中的应用

Application of China Traditional Pattern in Modern Tea Packaging

我国茶文化历史悠久,国人饮茶需求日渐增长。为推动茶产业现代化发展,茶叶包装不仅需发挥保护茶叶、方便存储的功能,更应当借助包装设计传达产品理念,帮助产品提升销售能力。通过将中国传统纹样与现代茶叶包装紧密结合在一起,可深刻彰显茶叶的文化价值,增强大众接受度。本文首先分析了传统纹样的文化内涵以及传统纹样的演变趋势,提出传统纹样在茶叶包装设计环节中的应用价值以及具体应用方式,以期为相关设计工作者提供参考建议。

China’s tea culture has a long history,and people’s demand for drinking tea is increasing day by day.In order to promote the modernization of tea industry,tea packaging not only needs to play the function of protecting tea leaves and facilitating storage,but also should convey product ideas and improve product sales ability with the help of packaging design.By closely combining the traditional patterns of China with modern tea packaging,the cultural value of tea can be deeply highlighted and the public acceptance can be enhanced.In view of this,this paper first analyzes the cultural connotation of traditional patterns and the evolution trend of traditional patterns.The application value and specific application methods of traditional patterns in tea packaging design are put forward,in order to provide reference suggestions for related designers.