“中轴喜燕”套装首饰产品开发及包装设计应用

Product Development and Application of Packaging Design for the“The Central Axis of Beijing of Joy Swallow”Set of Jewellery

在中国传统文化体系中,首饰是极为重要的一环,承载了许多独属于中华民族的文化记忆,且与我国传统文化具有天然的和谐性。在现代时尚体系中,首饰也占据着极为重要的地位,深受人们的喜爱。笔者尝试将北京中轴线上典型的文化符号进行凝练,并将其融入到首饰设计中,目的在于传承中轴线文化、推动中轴线文创产业发展。本文基于北京工业大学“星火基金”重点项目,提炼具有北京中轴线文化内涵的视觉符号,开发出具有强辨识度、高互动感、彰显工艺与材料之美,同时兼顾文化与审美的首饰文创产品,并进行有效的市场营销推广设计,探索传统文化类文创发展的新方向,提升文化自信,传播中轴线文化,助力中轴线申遗。

Jewellery is a very important part of traditional Chinese culture,carrying much of the cultural memory of the Chinese people,and it has a natural harmony with our traditional culture.In the modern fashion system,jewellery also occupies a very important place and is very popular among young people.We have attempted to distil the typical cultural symbols of Beijing’s central axis and incorporate them into the design of jewellery,with the aim of passing on the culture of the central axis and promoting the development of the cultural and creative industries along the central axis.Based on the key project of the“sparkfund”key project of Beijing University of technology.,this paper aims to refine the visual symbols with the cultural connotation of The Central Axis of Beijing,develop jewellery creative products with strong recognition,high interaction,highlighting the beauty of craftsmanship and materials,and taking into account culture and aesthetics,and carry out effective marketing and promotion design to explore the new direction of traditional cultural creative We will explore new directions for the development of traditional cultural creations,enhance cultural confidence,spread the culture of the central axis,and help the heritage application of the central axis.