互联网使用对农村家庭消费结构升级的影响研究——基于CGSS2017数据的实证分析

Research on the Impact of Internet Use on the Upgrading of Consumption Structure of Rural Households

近年来,互联网使用对居民消费的影响效应日渐深化。本文基于CGSS2017数据,综合运用OLS回归法、Tobit回归法,探讨了互联网使用能否增加农村家庭发展与享受型消费、优化农村居民消费结构,并依据农村居民的地区分组完成子样本回归。结果发现,互联网使用对发展与享受型消费比重提高有显著的正向影响,说明互联网使用对于增加农村家庭发展与享受型消费、优化农村家庭消费结构的正向促进作用是显著的;运用Tobit回归法进行稳健性检验,结果与基准回归基本一致。子样本再回归结果显示:从不同地区来看,互联网使用对东部地区农村家庭增加发展与享受型消费的正向促进作用最为显著,西部地区次之,中部地区最末,并依据实证结果得到了相关启示,总结了研究的不足,提出了未来完善该领域研究的思路。

In recent years,Internet use on residents’consumption has been deepening.Based on the CGSS2017 data,this paper uses OLS regression and Tobit regression to explore whether Internet use can improve the development and enjoyment-oriented consumption of rural households and optimize the consumption structures of rural residents,and completes sub-sample regressions based on the regional groupings of rural residents.The results show that Internet use has a significant positive impact on improving the development of rural households and enjoyment-oriented consumption,indicating that Internet use has a signifi cant positive eff ect on improving the development of rural household and enjoyment-oriented consumption and optimizing the consumption structures of rural households;the results of the robustness test using Tobit regression are generally consistent with the baseline regression.The results of the sub-sample re-regression showed that the positive contribution of Internet use to improving the development of rural households and enjoyment-oriented consumption was most signifi cant in the eastern regions,followed by the western regions,and last in the central regions.Based on the empirical results,relevant insights are obtained,and the shortcomings of the study are summarised and paths for future improvement of research in this area are proposed.