“十四五”时期辽宁省文旅产业高质量发展路径分析

Analysis of the Path of High-Quality Development of Cultural Tourism Industry in Liaoning Province during the "14th Five-Year Plan" Period

在“十四五”时期,文旅产业必须走高质量发展的道路。辽宁省文旅产业的高质量发展不仅可以满足公众多元消费需求、推进文化强省的建设,而且可以实现更高的产业综合效益。实现高质量发展在于打造产业的特色IP、塑造产业的品牌体系、推进新技术的应用、与关联产业进行融合。在“十四五”时期,辽宁省文旅产业发展的重点在于加速标志性重大项目的建设、推进高等级旅游景区建设、加快各文化业态的优化升级、壮大运动休闲业态。要保证产业高质量发展需要从提高企业发展能力、提升从业人员素质、强化智慧文旅服务、完善公共服务设施、加强对产业的监管等方面做好保障。

In the 14th Five-Year Plan period, the cultural tourism industry must take the path of high quality development. The high quality development of cultural tourism industry in Liaoning Province can not only meet the diversified consumption needs of the public and promote the construction of a strong cultural province, but also achieve higher comprehensive benefits of the industry. The high quality development lies in creating the characteristic IP of the industry, shaping the brand system of the industry, promoting the application of new technologies,and integrating with related industries. In the 14th Five-Year Plan period, the development of cultural tourism industry in Liaoning Province will focus on accelerating the construction of major landmark projects, promoting the construction of high-grade tourist attractions, accelerating the optimization and upgrading of various cultural industries, and growing the sports and leisure industry. To ensure the high-quality development of the industry needs to be guaranteed from improving the development capacity of enterprises, upgrading the quality of practitioners,strengthening intelligent cultural tourism services, improving public service facilities, and strengthening the supervision of the industry.