创新消费场景 促进消费升级

Innovate Scenarios to Achieve Consumption Upgrading

2023年以来,随着疫情防控措施优化调整,消费复苏正在加速,今年将迎来着力创新消费场景、持续营造良好消费氛围、创新消费升级加快的新阶段,深挖新消费增长点、抓住新契机促进新消费为经济企稳向好奠定坚实基础,提供持续动力。与传统消费相比,新消费更能将消费潜能发挥到极致,使消费市场活跃起来,进而促成消费升级。居民的消费需求也正从改善型、物质型消费需求向追求品质提升的服务型消费需求转变。在这一过程中,新消费的发展前景备受瞩目,我国正在迈向一个前所未有的“新消费时代”。

Since 2023,with the optimization and adjustment of epidemic prevention and control measures,the recovery of consumption is accelerating.This year will usher in a new stage of focusing on innovative consumption scenarios,continuously creating a good consumption atmosphere,and accelerating the consumption upgrading.We will dig deep into growth areas in new consumption and seize opportunities to promote new consumption to lay a sol-id foundation and provide continuous impetus for economic stability.Compared with the traditional consumption,the new consumption can maximize consumption potential,activate consumption market to achieve consumption up-grading.The consumer demand is also changing from the improvement and material type to the service one which focuses on quality improvement.In this process,the prospect of new consumption has attracted much attention,and our country is moving towards an unprecedented"new consumption era".