在线社区特征对企业新产品开发绩效的影响机制——来自手机行业的研究证据

Study on Influence Mechanism of Online Community Characteristics on New Product Development Performance of Enterprises:Evidence from Mobile Phone Industry

在线社区的涌现为企业创新提供了新的思路,但现有研究忽视了在线社区与企业创新绩效之间的内在机理。基于开放式创新视角,考察了在线社区特征对新产品开发绩效的影响机制和边界条件,通过对华为、小米、OPPO和VIVO在线社区的大型企业进行问卷调查,对提出的假设进行验证。研究结果表明:在线社区特征对企业新产品开发绩效有显著正向影响,用户知识贡献在在线社区特征与企业新产品开发绩效之间起中介作用,而组织吸收能力会正向调节用户知识贡献与企业新产品开发绩效之间的关系。

The emergence of online communities provides new ideas for enterprise innovation,but the existing research ignores the internal mechanism between online communities and innovation performance of enterprises.From the perspective of open innovation,this study examines the influence mechanism and boundary conditions of online community characteristics on new product development performance.The proposed hypothesis was tested through a questionnaire survey of large enterprises with online communities such as Huawei,Xiaomi,OPPO and VIVO.The research results show that online community characteristics have a significant positive impact on new product development performance of enterprises.User knowledge contribution plays a mediating role between online community characteristics and new product development performance of enterprises,while organizational absorptive capacity positively moderates the relationship between user knowledge contribution and new product development performance of enterprises.