数字经济时代实现算法定价有效监管的对策思考

Countermeasures for effective supervision of algorithm pricing in the digital economy era

数字经济背景下,商家能够轻而易举地收集用户的相关资料,并结合相应的算法进行分析,最终精准地得出消费者购买喜好和购买意愿,进而有针对性地提供个性服务。数字经济下的这种算法定价可以极大程度提高交易成功率,有效满足不同消费者的个性化消费需求。但与此同时,这种算法定价也会造成恶性竞争甚至产生破坏正常交易秩序等问题。为避免这类问题的产生,必须从法律法规层面不断优化监管手段,对现有算法定价加以限制和甄别,鼓励利用有利于市场创新和良性竞争的算法使用,同时遏制不利于市场秩序的算法行为,切实维护互联网贸易正常开展。

Under the background of the digital economy,businesses can easily collect the relevant information of users,and combined with the corresponding algorithm for analysis,and finally accurately obtain the purchase preferences and purchase intentions of consumers,and provide targeted personalized services.Thisalgorithm pricing in the digital economy can greatly improve the success rate of transactions and effectively meet the personalized consumption needs of different consumers.But at the same time,this algorithm pricing can also cause vicious competition and even disrupt normal trading order.In order to avoid such problems,it is necessary to continuously optimize the regulatory measures from the perspective of laws and regulations,restrict and screen the existing algorithm pricing,encourage the use of algorithms that are conducive to market innovation and healthy competition,and curb the algorithm behavior that is not conducive to market order,so as to effectively maintain the normal development of Internet trade.