基于区块链智能节点的社交网络舆情传播探讨

Analysis on Differences of Public Opinion Communication in Social Networks Based on Blockchain Smart Nodes

【应用背景】随着社交网络的广泛应用,网络舆情问题受到越来越多的重视。区块链技术的出现,有助于网络舆情问题的解决。在信息传播模式方面,区块链社交网络与传统社交网络有很大的不同。【目的】揭示区块链社交网络舆情传播特征,对该网络的舆情监管能够提供一定的理论依据。【方法】该文结合区块链信任机制与激励机制的作用,在经典的传染病模型的基础上,引入区块链智能节点,提出区块链社交网络信息传播的新模型。【结论】通过求解模型的微分方程组以及对Steemit与微博平台数据的实证分析,该文认为区块链社交网络相比于传统社交网络在用户转发行为方面表现得更为理智,智能节点有助于控制“失真”或“不确定”信息的传播,同时也在一定程度上促进了优质信息的产生。

[Application background]With the wide application of social networks,the problem of network public opinion has attracted more and more attention.Blockchain technology helps to solve the problem of network public opinion.In terms of information dissemination mode,blockchain based social networks are very different from traditional social networks.[Objective]Revealing the characteristics of social network information dissemination based on blockchain will help to better manage public opinion.[Methods]Combined with the role of the blockchain trust mechanism and incentive mechanism,this paper introduces blockchain smart nodes based on the classical infectious disease model,and puts forward a new model of information dissemination in blockchain based social networks.[Conclusions]By solving the differential equations of the models and conducting empirical analysis of the data of Steemit and Microblog platforms,this paper believes that blockchain based social networks are more rational in user forwarding behavior than traditional social networks.Smart nodes help to control the spread of"distorted"or"uncertain"information,and also promote the generation of highquality information to a certain extent.