消费主义视域下青年“精致”人设的审视与化解

The Examination and Solution to Young People’s“Exquisite”Image from the Perspective of Consumerism

消费主义是西方社会的主要思潮之一,在社会发展中潜移默化地影响着当代青年群体的思想观念和价值取向。“精致”人设是当代青年在消费主义观念影响下对美好幸福生活错位的理解、反映和追求。其主要表现为以虚假性伪饰呈现自我“精致”形象、以非理性消费演绎超前“精致”理念、以宣传性伪晒营设高尚“精致”品位、以物质化取向沉迷空幻“精致”之乡等多元表征。这些表征源于消费主义包装下幸福化确证的视角陷阱、消费主义诱导下符号化意义的错觉驱动、消费主义浸染下网络新媒体的价值误导。必须以正确思想引导帮助青年明晰“精致”本质,以主流舆论宣传推动青年挣脱资本逻辑沉重“枷锁”,以自我反思与实践指引青年还原构筑现实本真生活。

Consumerism is one of the main trends of thought in western society.It has a subtle influence on the ideology and value orientation of contemporary youth groups in the course of social development.“Exquisite”image is the misplaced understanding,reflection and pursuit of a better and happy life by contemporary youth under the influence of consumerism.It is mainly manifested in multiple representations,such as presenting the self-image of“refinement”with false pretence,deducting the advanced concept of“refinement”with irrational consumption,establishing the noble“refinement”taste with propaganda and false exposure,and indulging in the illusory“refinement”town with materialistic orientation.These representations are derived from the perspective trap of happiness confirmation under the packaging of consumerism,the illusion drive of symbolic meaning under the guidance of consumerism as well as the misled value of new media on the Internet by consumerism.We must guide and help young people to understand the essence of“delicacy”with correct thinking,promote young people to break away from the heavy“shackles”of capital logic with the propaganda of mainstream public opinion,and guide young people to restore and build the real life with self reflection and practice.