乡村振兴战略下乡村旅游高质量发展的困境与对策研究——以铭传乡为例

The Dilemma and Countermeasures of High-Quality Development of Rural Tourism under the Strategy of Rural Revitalization——Taking Mingchuan Township as an Example

乡村旅游高质量发展是全面实施乡村振兴战略的重要路径。铭传乡旅游发展现状与遇到的困境具有代表性。根据铭传乡发展中的问题,形成铭传乡乡村旅游高质量发展的措施:加强规划与监督,促进规范化发展;打造精品旅游线路,开发优质旅游产品;推进跨界融合,挖掘乡土文化;提升服务水准,完善旅游支撑体系;扩充旅游人才队伍,组建旅游项目研发团队。

The high-quality development of rural tourism is an important way to fully implement the strategy of rural revitalization.This paper discusses the current development and plight of tourism development in Mingchuan Town,and puts forward the practical paths of high-quality development in line with the prominent problems in the development:strengthening planning and supervision to promote standardized development,creating highquality tourism routes and developing high-quality tourism products,promoting cross-border cooperation to explore rural local culture,improving the service level,improving the tourism support system,expanding the tourism talent team,setting up a tourism project team for research and development.