基于科学知识图谱的国内外马拉松参与动机研究可视化分析

Visualization Analysis of Domestic and International Marathon Participation Motivation Based on Scientific Knowledge Map

随着马拉松休闲概念的逐步壮大,马拉松参与、参与水平与持续参与行为日渐成为研究热点话题。以Web of Science和知网数据库为数据来源,通过高频词、近年低频热点词、地域分布以及作者合作网络分析国内外马拉松参与动机研究领域的研究热点和发展趋势。研究发现,研究以美国、西班牙、瑞士、英国为代表的体育强国展现出引领态势,国内学界于2011年开始明确提出“马拉松参与”这一关键词,随着2014年相关政策的颁布进入快速发展阶段;近年低频热点说明国外对中国社会、儿童马拉松教育以及赛事IP赋能体旅产业等关注度提高,国内学者热衷于女性参与、性别平等、赛事服务与满意度之间的变量关系,以及马拉松运动所蕴含的深度休闲意义等新兴话题;当前国外理论研究和实际应用相结合的较为深入,国内马拉松参与动机相关研究存在研究团队零散、研究视角单一、科技糅合应用不足以及理论分析不够深入等问题,需要理论界和实证界的不断合作与创新。

As the concept of marathon leisure grows,marathon participation,participation level and continuous participation behavior are becoming popular research topics.In order to understand the research context of marathon participation motivation at home and abroad,the Web of Science(WOS)and China National Knowledge Infrastructure(CNKI)are used to analyze the research hot spot and development trends in the field of marathon participation research through high and low frequency focus words,geographical distribution and author networks,which provide important implications for promoting of marathon participation theory and future research directions.The research found that:most of marathon participation research came from developed countries,led by the United States,Spain,Switzerland and the United Kingdom;Chinese scholars clearly put forward the key word marathon participation in 2011,and entered a rapid development stage with the promulgation of relevant policies in 2014.The low-frequency words focus in recent years indicate that foreign countries have paid more attention to the Chinese society,children's marathon education and the event IP enabling sports tourism industry.Domestic scholars are keen on emerging topics such as women's participation,gender equality,the variable relationship between event service and satisfaction,and the deep leisure significance of marathon sports.At present,the combination of theory and application in foreign countries is more in-depth,domestic marathon participation motivation in relevant research still has problems such as scattered research teams,single research perspective,insufficient application of technology and lack of depth in theoretical analysis,which requires continuous cooperation and innovation between theoretical and empirical circles.