新媒体时代高校图书馆微电影阅读推广的机制研究——以安徽农业大学图书馆微电影阅读推广为例

Research on the Mechanism of Micro-film Reading Promotion in University Libraries in the New Media Era:Taking the Micro-film Reading Promotion in Anhui Agricultural University Library as an Example

将阅读引导内容植入微电影故事情节,通俗易懂地普及阅读知识,激发大学生的阅读意愿,提升大学生的人文素养。安徽农业大学图书馆每年面向全校开展以“阅读”为主题的微电影创作大赛,在潜移默化中引导读者发现读书的乐趣,圆了大家的“演员梦”“导演梦”。通过组建安徽农业大学“微传媒”大学生阅读推广团队,创新了“微电影+阅读推广”的组织体系,大学生成为了阅读推广的参与者、推广者、创新者和受益者。利用“微电影”,引领阅读倾向、激发阅读热情,培育出一个品牌团队和一个特色品牌活动,构建了以“三全育人”理论为指导的新媒体时代“品牌+团队+机制”的阅读推广体系。

It is necessary to insert the reading guidance content into the micro-film story,popularize the reading knowledge easily,stimulate the reading intention of college students,and improve the humanistic quality.The li-brary of Anhui Agricultural University holds a micro-film creation competition with the theme of“reading”for the whole school every year,which guides readers to find the pleasure of reading imperceptibly,and realizes ev-eryone’s“star dream”and“director dream”.Through the establishment of the“micro media”college student reading promotion team of Anhui Agricultural University,the organization system of“micro-film+reading promo-tion”has been innovated,and college students have become participants,promoters,innovators and beneficiaries of reading promotion.Using“micro-film”to lead the reading tendency,it stimulates the reading enthusiasm,culti-vates a brand team and a characteristic brand activity,and builds a reading promotion system of“brand+team+mechanism”in the new media era guided by the theory of“three-sphere comprehensive education”.