新常态形势下烟草企业卷烟市场营销策略优化分析

Optimization Analysis of Cigarette Marketing Strategies of Tobacco Enterpries under the New Normal Situation

近年来,国家致力于烟草行业的改革。卷烟公司必须针对市场变化和产业的需要,对自身市场营销战略加以调整与优化,推动公司效益的提高,实现自身可持续发展。针对新常态情况下烟草公司卷烟营销战略面临的困难展开探讨,并给出具体的调整对策,以供参考与借鉴。

In recent years,the state has committed itself to the reform of the tobacco industry.The cigarette company must adjust and optimize its marketing strategy to meet the needs of market change and industry,promote the company's efficiency and realize its sustainable development.This paper discusses the difficulties faced by cigarette marketing strategy under the new normal situation,and gives specific adjustment countermeasures for reference.