叙事学理论在非遗文创设计中的演绎

Deduction of Theory of Narratology in Cultural and Creative Design of Intangible Cultural Heritage

目的“5G+”万物互联驱动数字化体验经济的浪潮已是助推非遗数字化创新的重要引擎和增长新动力。从叙事学角度出发,探索非遗数字化创新呈现,突破时空限制,激发内生创新动力,并为非遗传承与发展提供新途径。方法以叙事学理论为基础,采用文献综述、田野调查、问卷分析和用户体验设计等方法,秉承“非遗+”交叉融合范式,以葛沽长乐老高跷非遗项目为例,运用交互叙事、体验设计等方法,构建非遗数字共享平台,拓宽葛沽非遗创新发展空间,形成非遗资源共建共享的“葛沽数字化新发展模式”。结论利用交互叙事理论视角与葛沽非遗数字化文创设计融合创新,坚持守正创新,形成了薪火相传的叙事机制,实现了葛沽非遗传承从“活起来”到“火起来”,培养了新生代强烈的文化认同感,以非遗的文创设计带动地方经济增长与民俗文化可持续发展。

Internet of everything with"5G+"has been driving the wave of digitized experience economy and become an important engine and new power to boost digitized innovations in intangible cultural heritage.From the perspective of narratology,the work aims to explore digitized innovations in the intangible cultural heritage,break the limitation of time and space and motivate the endogenous innovative impetus,so as to provide new ways for the inheritance and development of intangible cultural heritage.Based on the theory of narratology,methods such as literature review,field investigation,questionnaire analysis and user experience design were adopted in accordance with the normal form of cross fusion"intangible cultural heritage+".With the intangible project of Gegu Changle old stilts as an example,interactive narrative,experience design and other methods were used to establish a digitized sharing platform for the intangible cultural heritage,broaden the innovative development space for Gegu intangible cultural heritage,and form a"Gegu's new digitized developing mode"of joint construction and sharing of intangible cultural heritage resources.From the theoretical perspective of interactive narrative and the integration and innovation of Gegu intangible cultural heritage digital cultural and creative design,cultural inheritance and innovation are persisted,a narrative mechanism of continuing and passing down from generation to generation is formed.It achieves the"popularity"of Gegu intangible cultural heritage from"activation",fosters new generation's strong recognition of cultural identity,and promotes local economic development as well as the sustainable development of folk customs culture with the cultural and creative design of intangible cultural heritage.