巴山作家群文化品牌化研究

A Study of the Cultural Branding of BashanWriters Group

上世纪七八十年代开始,一代代巴山作家不断创作出优秀的文学作品,已形成了“巴山作家群”文学派,并初步奠定了文坛地位。巴山作家群的文化意义发掘很有必要,其文化品牌化的过程是作家、评论家、文学受众、政府与研究机构等广泛长期推广与生产的过程。以巴山作家群整体为研究对象,从对已成名的巴山作家作品再升华,新的巴山作家作品不断创作,巴山作家作品文化品牌创造三方面进行研究,力求得出实现巴山作家群文化品牌化的高效路径与方法。

Since the 1970s and 1980s,successive generations of Bashan writers have continuously created excellent lit-erary works,which has formed the“Bashan Writers Group”literary school and preliminarily established its position in the literary world.The birth and development of Bashan writers group is of far-reaching significance,so it is necessary to ex-plore its cultural significance.The process of its cultural branding is a process of extensive long-term promotion and pro-duction by writers,critics,literary audiences,governments and research institutions.Taking the Bashan writers group as a whole research object,this paper studies the sublimation of the famous Bashan writers’works,the continuous creation of the new Bashan writers’works,and the creation of the cultural brand of the Bashan writers’works,and tries to find out the efficient path and method to realize the cultural brand of the Bashan writers group.