安徽城镇居民生活方式绿色转型研究--关注购买性低碳消费行为

Study on Green Transformation of Urban Residents’Lifestyle in Anhui--Focus on Low-carbon Consumption

低碳消费是我国推动绿色低碳转型、加快实现“双碳”目标的关键。文章以环境关注作为调节变量,探讨了绿色感知风险、绿色感知质量和绿色信任3个自变量在影响购买性低碳消费行为中的作用,收集安徽省城镇居民消费者564份有效样本,并采用结构方程建模方法进行实证研究。研究发现,绿色感知质量和绿色信任会对低碳消费行为产生积极影响,而绿色感知风险则产生负面影响;绿色感知风险、绿色感知质量和绿色信任对预测低碳消费行为有重要意义;此外,环境关注显著缓和了低碳消费行为及其预测因素之间的关系。不仅如此,根据结论得出的研究框架可引导普通城镇居民低碳消费行为,从而推动绿色发展,促进人与自然和谐共生。

Low-carbon consumption is the key for China to promote the green and low-carbon transformation and accelerate the realization of the"dual-carbon"goals.This study takes environmental concerns as moderating variables,and explores the role of green perceived risk,green perceived quality,and green trust in changing purchasing low-carbon consumption behavior.About 564 samples were collected from different energy-saving consumers in Anhui Province,China.Structural equation modeling(SEM)is applied to test the research framework.It is found that green perceived quality and green trust have a positive impact on low-carbon consumption behavior,while green perceived risk has a negative impact on it.Green perceived risk,green perceived quality,and green trust are of great significance in predicting low-carbon consumption behavior.Furthermore,environmental concerns significantly moderate the relationship between low-carbon consumption behavior and its predictors.This research proposes a research framework that can guide the low-carbon consumption of ordinary urban residents,thus promoting green development and promoting the harmonious coexistence between man and nature.