重建地方感:作为传播物质性的县级融媒体与地方性空间生产

Rebuilding the Sense of Place:County-Level Media Convergence Center as Communication Materiality and Local Space Production

目前县级融媒体中心建设已进入2.0阶段,然而其对基层社会传播“四力”的影响仍然较弱。文章从传播物质性视角将县级融媒体再语境化,即在地方性社会空间结构中,审视其如何勾连不同形式的空间生产并重建地方感,最终提升舆论引导效能,促进认同达成。文章从地方性物质空间、地方性表征空间与地方性社会空间三个层面进行分析,指出当前县级融媒体在地方性空间生产中存在的问题,并从理论和应用层面提出县级融媒体在重建地方感中的价值。

County-level media convergence center has entered the stage of 2.0,but its impact on the communication"four forces"of grassroots society is still weak.From the perspective of communication materiality,this paper recontextualizes the county-level media convergence center,that is,resets it in the local social spatial structure,examines how it connects different forms of spatial production and reconstructs the sense of place.Finally,it promotes the guidance of public opinion and the achievement of identification.From the three aspects of local material space,local representation space and local social space,this paper points out the problems existing in the local space production of county-level media convergence center.From the theoretical and application levels,this paper puts forward the significance of county-level media convergence center in rebuilding the sense of place.