乡村振兴下电商赋能的“宜业宜居”数字乡村发展策略

The Digital Rural Development Strategy of“Being Suitable for Business and Living”Enabled by E-Commerce under Rural Revitalization

数字电商的迅猛发展对提振都市乡村振兴、实现城乡融合发展有着积极作用,但现阶段乡村振兴下的数字乡村普遍存在空间扩张无序、人居环境差、用地紧张等问题,如何在延续电商赋能模式的情况下探寻数字乡村振兴新可能成为焦点议题。文章以广州市“百亿淘宝村”大源村为例,从数字乡村的电商、物流及人居环境三方面展开分析,梳理大源村面临的机遇与挑战,总结电商产业主导型城中村存在的共性问题,构建乡村振兴下电商赋能的“宜业宜居”数字乡村发展策略,为我国数字乡村振兴提供参考。

The rapid development of digital e-commerce has played a positive role in boosting the revitalization of urban and rural areas and realizing the dual development of urban and rural areas.However,at this stage,the digital countryside under the rural revitalization generally has problems,such as disordered spatial expansion,poor living environment,and tense land utilization,and so on,How to explore the new possibilities of digital rural revitalization while continuing the e-commerce empowerment mode has become a focus issue.This paper takes Dayuan village,a“ten billion Taobao village” in Guangzhou,as an example,to analyze the e-commerce,logistics and human settlements of the digital village,sorts out the challenges and opportunities faced by Dayuan village,summarizes the common problems of the urban villages led by e-commerce industry,and builds a“suitable for business and living”digital village development strategy for e-commerce empowerment under rural revitalization,which provides a reference for the digital rural revitalization in China.