摘要
最近几年来,随着盲盒销售模式的不断发展,盲盒也渐渐进入不同的销售领域。在盲盒模式的广泛应用背景下,运用SWOT分析乡村文化运用盲盒模式的可行性,并分析此模式为乡村文化宣传带来的影响,直接或间接影响到乡村振兴的发展。
In recent years,with the continuous development of blind box sales model,blind box has gradually entered different sales fields.In the context of the wide application of the blind box model,operating SWOT to analyze the feasibility of using the blind box model in rural culture,and analyze the impact of this model on the promotion of rural culture,directly or indirectly affect the development of rural revitalization.
出处
《智慧农业导刊》
2023年第12期78-82,共5页
JOURNAL OF SMART AGRICULTURE
基金
江苏省大学生创新创业训练计划资助项目(202211287040Z)。
关键词
乡村盲盒
乡村文化
乡村振兴
区域品牌
模式创新
rural blind box
rural culture
rural revitalization
regional brand
mode innovation