基于荆州婴童装视觉营销策略研究与实践

Research and practice on visual marketing strategies for Jingzhou infant and children’s clothing

婴童装市场在中国无疑是一个蓬勃发展的细分市场。随着国内大众生活水平的不断提高,人们自身对市场上高品质婴童装产品的需求势必与日俱增。面对众多服装品牌的激烈竞争,只有把握好视觉营销方法,婴童服装品牌才能在竞争中脱颖而出。文章基于婴童装品牌的视觉营销模式进行分析,以期帮助企业以自身独特、专业的技术视角展示婴童装产品的设计特点和营销理念,为婴童装品牌搭建一个宽敞、舒适、独特的网购平台,让婴童装品牌与消费者之间实现及时沟通。

The infant and children’s clothing market in China is undoubtedly a thriving segmented market.With the continuous improvement of the living standards of the domestic public,the demand for high-quality infant and children’s clothing products in the market is bound to increase day by day.In the face of fierce competition from numerous clothing brands,only by mastering their visual marketing methods can infant and children’s clothing brands stand out in the competition.This paper analyzes the visual marketing model of infant and children’s clothing brands,aiming to help enterprises showcase the design characteristics and marketing concepts of infant and children’s clothing products from their unique and professional technical perspectives,and build a spacious,comfortable and unique online shopping platform for infant and children’s clothing brands,enabling timely communication between infant and children’s clothing brands and consumers.