新媒体背景下汉绣艺术的特点与创新研究

Research on the characteristics and innovation of Han Embroidery art under the background of new media

汉绣作为中国传统文化艺术中的一项重要内容,充分体现了中华民族的精神风貌,如何更好地保护和传承汉绣成为重点关注的问题。新媒体技术作为一种新兴技术,在各个行业得到了有效利用,并进一步推动了行业发展。将新媒体技术与汉绣艺术有效融合,是促进汉绣高质量发展的重要方式。文章通过梳理汉绣艺术的发展脉络,分析新媒体发展现状以及汉绣艺术特点,研究新媒体背景下汉绣艺术的创新性发展策略。

Han Embroidery,as an important aspect of Chinese traditional culture and art,fully embodies the spiritual style of the Chinese nation.How to better protect and inherit Han Embroidery has become a key concern.New media technology,as an emerging technology,has been effectively utilized in various industries and further promoted the development of the industry.The effective integration of new media technology with Han Embroidery art is an important way in promoting the high-quality development of Han Embroidery.This paper analyzes the development context of Han Embroidery art,the current situation of new media development,and the characteristics of Han Embroidery art,and studies innovative development strategies of Han Embroidery art in the context of new media.