岗课赛证融通的医药市场营销课程思政路径

Ideological and Political Path of Pharmaceutical Marketing Course Integrated by Post Course Competition Certificate

立足高素质技术技能人才培养目标,积极开展岗课赛证融通的专业课课程思政建设研究,探索形成“三标对照、四位一体、三教并改、两效共评”课程思政实施路径,充分挖掘专业课程中价值塑造、知识传授和能力培养的成才要素,将育人、育才有机融合,培养“双专”“跨界”“多能”的高素质医药营销人才。

Based on the goal of cultivating high-quality technical and skilled professionals,research on how to promote the development of core values throughout Pharmaceutical Marketing curriculum that integrated requirements of positions,competitions,and certificats is actively carried out.Path of“common reference of three standards,merging four elements into one,reform of three teachings,and evaluation two effects”is established and formed.Through this path,the elements of value shaping,knowledge transfer and ability training in professional courses are fully tapped which organically integrated moral education with skills development,and the cross-border composite pharmaceutical marketing professionals are trained.