短视频时代潮州城市形象的提升策略

Study on the Promotion Strategy of Chaozhou City Image in Short Video Era

通过短视频打造潮州城市形象具有时代意义,目前短视频对潮州城市形象宣传存在文化内涵挖掘不深、内容同质化严重、传播主体分散且素质不齐等问题。应提升传播主体的素养,培养人才,打造多方主体协同合作平台;凝聚潮人精神,增强对潮人故乡归属感、认同感,突出潮州艺术魅力,塑造潮艺城市,丰富各种体验项目,营造体验式旅游城市;多媒体融合,把握短视频传播规律和传播模式,创新传播思路、打造国际化传播渠道;强化质量把关,促使城市规划的可持续性。

It is of great significance to build the Chaozhou city image through short video.This paper analyzes the problems of short video in the promotion of Chaozhou city image,such as lack of inadequate cultural connotation,serious content homogeneity,the varied quality of communication subjects,etc.,and then puts forward the strategy of building and promoting the image of Chaozhou city through short video from the following aspects:to improve the quality of communication subjects and build a platform for multi-subject cooperation,to create the hometown of Chaozhou people,to shape the art city of Chaozhou and to build an experiential tourism city;to grasp the communication law and mode of short video,to innovate communication ideas and create international communication channels through multimedia integration,comprehensive improvement of communication capabilities,to strengthen the quality control and to promote the sustainability of urban planning.