高校学生工作品牌创建对策探究

Exploration on the Countermeasures for the Creation of College Students’Work Brands

建立高校学生工作品牌,是提升高校办学知名度,为高校规划未来提供更多资源协助的战略规划,在一定程度上能给影响高校未来发展高度。高校应当充分提炼自身在教学与管理方面的优势,塑造独一无二的工作品牌定位,再基于市场调查逐步提升品牌竞争力,也要打造绩效体系,用针对性极强的责任制度维系品牌运行。也应该与地方企业建立合作关系,共同提升高校学生工作品牌的市场竞争力,实现高校学生工作品牌的有效创建和可持续发展。

The establishment of a university student work brand is a strategic plan to enhance the reputation of the university and provide more resource assistance for the future planning of the university.To a certain extent,it affects the future development of the university.Colleges and universities should fully refine their advantages in teaching and management,create a unique job brand positioning,and then gradually improve brand competitiveness based on market research.They should also build a performance system and maintain brand operation with a highly targeted responsibility system.It should also establish cooperative relations with local enterprises to jointly enhance the market competitiveness of college students’work brands and realize the effective creation and sustainable development of college students’work brands.