高职院校廉政文化建设的现实困境与破解之道

Practical Dilemmas and Solutions to the Construction of a Culture of Integrity in Higher Vocational Colleges

廉政文化作为学校文化重要组成,在立德树人根本问题上,提供了丰富的教育内容。但高职院校廉政文化建设面临概念不清、主体意识不强、措施单一等现实困境。运用品牌管理学理论,结合廉政文化建设理论,提出高职院校廉政文化品牌战略,借鉴企业品牌模型,从品牌认识、品牌认知、品牌认同、品牌“认购”等四个层次进行廉政文化品牌建设。

As an important component of school culture,clean government culture provides rich educational content on the fundamental issue of moral education.However,the construction of a culture of integrity in higher vocational colleges is faced with such practical difficulties as unclear concept,weak subject consciousness and single measure.Based on the theory of brand management and the construction of a culture of integrity,this paper puts forward the brand strategy of a culture of integrity in higher vocational colleges,draws lessons from the brand model of enterprises,and carries out the brand construction of a culture of integrity from the four levels of brand recognition,brand recognition,brand identity and brand“subscription”.