数字经济时代算法价格歧视的反垄断法规制

Antitrust Regulation of Algorithmic Price Discrimination in Digital Age

随着数字经济时代的到来,算法技术迅速发展,掌握算法的平台经营者利用其优势,对不同消费者实施个性化定价,逐渐形成在数字经济时代下的新型价格歧视,此行为对公众基本权利、经营者竞争性利益以及市场的自由竞争秩序造成不同程度的损害,亟待规制。我国现有法律只能够实现对算法价格歧视的行为认定以及事后处罚,并不能实现对算法价格歧视的事前规制。本文基于对算法价格歧视产生缘由及其危害的分析,对其进行违法性认定,进而从标准、行为规范、利益保障三个方面提出相应的事前反垄断法规制措施,以保证算法的公平透明,避免价格歧视对公众、经营者、市场造成损害。

With the advent of the digital economy era and the rapid development of algorithm technology,platform operators who master algorithms are using their advantages to implement personalized pricing for different consumers,gradually resulting in a new type of price discrimination in the digital economy era.This behavior has caused different degrees of damage to the basic rights of the public,the competitive interests of operators and the free competition order of the market.They need to be regulated.While existing laws in China can recognize and punish algorithmic price discrimination,they cannot prevent it through prior regulation,analyze the causes and harms of algorithmic price discrimination,define its illegality,and propose the corresponding regulations of the prior antimonopoly law from the three aspects of standards and codes of conduct.By doing so,we may ensure the fairness and transparency of the algorithm and avoid the damage of price discrimination to the public,operators,and the market.