VR和AR技术在广播电视工程中的应用

The Application of VR and AR Technology in Broadcasting and Television Engineering

探讨虚拟现实(Virtual Reality,VR)和增强现实(Augmented Reality,AR)技术的定义、分类、技术原理、实现方式、应用场景以及发展趋势,重点分析其在电视新闻报道、电视直播和电影中的应用,以多个案例进行详细说明,以期推动VR/AR新型导演叙事、虚拟拍摄技术、VR/AR设备等在广播电视工程领域的应用,创新广播电视业态。

This paper deeply discusses the definition,classification,technical principle,implementation way,application scenario and development trend of Virtual Reality(VR)and Augmented Reality(AR)technology,focuses on the analysis of its application in TV news reports,live TV and movies,with a number of cases for detailed explanation.Promote the application of VR/AR new director narration,virtual shooting technology and VR/AR equipment in the field of radio and television engineering,and innovate the radio and television businessformat.