新创企业商业模式创新对合法性双元的影响——网络嵌入的调节作用

The impact of start-ups' business model innovation on legitimacy duality:Moderating role of network embeddedness

基于商业模式创新、制度合法性和网络嵌入等相关理论,考察了商业模式创新对新创企业合法性双元的影响,并检验了商业网络嵌入和政治网络嵌入在其中的调节作用。运用188份新创企业调研数据加以验证,研究发现:效率型商业模式创新对合法性双元具有促进作用,而新颖型商业模式创新对合法性双元产生消极影响;商业/政治网络嵌入均对新颖型商业模式创新与合法性双元产生U型调节作用,但仅商业网络嵌入在效率型商业模式创新与合法性双元之间发挥倒U型调节效应。研究结论对我国新创企业实施商业模式创新与提升组织合法性具有启示作用。

Drawing on the theories regarding business model innovation,institutional legitimacy and network embeddedness,we explore the effect of business model innovation(BMI) on legitimacy duality as well as the moderation of commercial network embeddedness and political network embeddedness,and use 188 questionnaires of start-ups to test hypotheses.The results show that efficiency-oriented BMI has positive impact on legitimacy duality,while novelty-oriented BMI has negative impact on legitimacy duality.Both commercial network embeddedness and political network embeddedness have U-shaped moderating effects on the relationships between novelty-oriented BMI and legitimacy duality.Only commercial network embeddedness plays an inverted U-shaped moderating effect between efficiency-oriented BMI and legitimacy duality.These findings have enlightened implications for start-ups to conduct BMI and enhance legitimacy duality.