丹东边境旅游发展的影响因素及推进策略

Influencing Factors and Promotion Strategies of Dandong Border Tourism Development

历经30余年的发展,丹东边境旅游特色显著,但也存在旅游目的地作用发挥不充分、特色品牌培育不足、产品体系不完善、发展势头不够强劲等问题。为此,要通过提升边境旅游吸引力、全方位营销边境旅游产品、赋能边境旅游核心竞争力、文商旅融合、重塑边境旅游发展动力机制等措施,打造特色优势明显、品牌知名度高、产品体系健全的边境旅游目的地。

After more than 30 years of development,Dandong border tourism has remarkable characteristics,but there are also problems such as insufficient role of tourism destinations,insufficient cultivation of characteristic brands,imperfect product systems,and insufficient development momentum.Therefore,it is necessary to build a border tourism destination with obvious characteristics,high brand awareness and sound product system by improving the attractiveness of border tourism,marketing border tourism products in an all-round way,empowering the core competitiveness of border tourism,integrating culture,business and tourism,and reshaping the dynamic mechanism of border tourism development.