新媒体领域1+X证书制度下电商专业群人才培养研究

Research on Talent Cultivation of E-commerce Professional Group under 1+X Certificate System in New Media Field

新媒体技术及商业模式的不断迭代发展催生了大量新型的职业岗位和就业创业机会,新媒体营销成为很多互联网企业、电子商务企业、互联网+传统转型企业最经济最有效的经营战略。文章以新媒体领域1+X证书制度试点改革为例,通过构建结构化教学创新团队、组织多样化产教融合平台、整合职业化X证书群工作岗位、实施模块化书证融通课程教学“四化”改革举措,解决传统职业院校电商复合型特色人才在教学组织、内容选择、平台支撑和培养评价方面的痛点,提升电商复合型“三型”人才培养水平。

The continuous iterative development of new media technology and its business model has given birth to a large number of new career positions and employment and entrepreneurship opportunities.New media marketing has become the most economical and effective business strategy formany Internet enterprises,e-commerce enterprises and Internet plus traditional transformation enterprises.This paper takes the pilot reform of 1+X certificate in the field of new media as an example.Based on the four reform measures such as building a structured teaching innovation team,organizing a diversified platform for the integration of industry and education,integrating professional X certificate group jobs,and implementing the modular documentary and credential integration course teaching,the hard points in teaching organization,content selection,platform support and training evaluation of ecommerce compound talents cultivation in traditional vocational colleges have been solved,and the training level of e-commerce compound three-type talents have been improved.