全产业链视角下的茶叶生态产品价值实现:理论与实践

Value Realization of Tea Eco-products from the Perspective of Whole Industry Chain:Theory and Practice

茶产业发展天然融合了典型的生态产品价值实现的机制和路径。各地在完善茶产业链过程中以市场需求为导向,运用茶产业政策调动各主体积极性,规范各主体生产经营行为,推动区域资源要素有效配置,将茶生态产品如茶园碳汇、茶事体验、茶园景观、茶叶产品及周边文创等,通过生态权益流转、生态产业开发、生态载体溢价等路径,促进茶叶生态产品价值的实现。但规划统筹与茶产品特色挖掘还有待加强、数字技术等科技赋能潜力尚未充分发挥、绿色生态茶产品价值实现路径尚未畅通,需要进一步整合茶产业特色资源统筹发展,推动涉茶关键技术的全景应用,拓展绿色生态茶产品消费市场。

The development of the tea industry encompasses typical mechanisms and pathways for realizing the value of ecological products.In the process of improving the tea industry chain,regions have been market-oriented,utilizing tea industry policies to mobilize the enthusiasm of various stakeholders,standardizing their production and business practices,and promoting effective allocation of regional resource elements.Through the pathways of ecological rights transfer,ecological industry development,and premium on ecological carriers,various tea ecological products such as carbon sinks in tea gardens,tea experiences,tea garden landscapes,tea leaf products,and peripheral cultural and creative products have achieved their ecological value.However,there is still a need for stronger coordination in planning and exploring the characteristics of tea products,as well as fully tapping into the potential of technologies such as digital technology.The pathways to realizing the value of green ecological tea products are yet to be unobstructed.Thus further efforts are required to integrate the characteristic resources of the tea industry for coordinated development,promote the panoramic application of key technologies related to tea,and expand the consumer market for green ecological tea products.