从ChatGPT透视智能传播与人机关系的全景及前景

The Panorama and Prospect of Intelligent Communication and Human-Machine Relationship

ChatGPT的出现是我们透视智能传播的全景及前景的一个契机。智能传播的核心是智能机器成为传播主体。智能传播涉及三种新的人机关系:人机协同、人机交流与人机共生。在ChatGPT以及其他AIGC技术的推动下,人机协同将从媒体或其他行业性应用向个体的生活层面渗透,人机协同中,人需要重新定义自身的角色。ChatGPT及类似应用也会使人机交流日益普及,这种交流虽然可以给人们带来相应的满足,但也可能对人际交流形成挑战与破坏。智能传播,也越来越多地以人机共生的新身体——赛博格为基础,基于这种新的身体的自我传播也将对人产生日益深远的影响。

The emergence of ChatGPT provides a chance to observe the overall and future view of intelligent communication.The most important feature of intelligent communication is that smart machines become communication subjects,which leads to three kinds of new human-machine relationship,including human-machine coordination,human-machine conversation and human-machine symbiosis.With the push of ChatGPT and other AIGC technologies,human-machine coordination will infiltrate into individuals’daily lives rather than being confined to media or other industries.Human has to redefine his roles in the new relationship.Meanwhile,ChatGPT and similar applications will bring rise of human-machine conversation,which meets the needs of people in some ways.However,human-machine conversation may also become challenge or destroy of interpersonal communication.In intelligent communication context,human body is turning into cyborg,a human-machine symbiosis system.Self-communication based on cyborg will influence human in long term.