可变供应情境下农产品混合双渠道供应链的利益分配机制研究

Research on the Benefit Distribution Mechanism of the Mixed Dual-channel Supply Chain of Agricultural Products under Variable Supply Situation

“大仓东移”背景下,文章研究分别在农产品供应短缺、供应正常及供应过剩情况下设计了混合双渠道合作决策,构建考虑供应链各成员权重占比的收益分配模型,并选取了喀什新鑫果业及泰供销售两家农产品企业为研究对象进行算例仿真。结果验证了可变供应情境下混合双渠道利益分配模型的科学性,同时发现集中决策情况下供应链各成员市场份额与分配占比成正相关关系。

Under the background of"big warehouse moving eastward"this paper designs a mixed dual-channel cooperation decision-making under the conditions of shortage,normal and excess supply of agricultural products,and constructs a income distribution model considering the weight proportion of each member of the supply chain.Two agricultural products enterprises of Xinxin Fruit Industry and Taigong Sales were selected as the research objects for numerical simulation.The results verify the scientificity of the mixed dual-channel profit distribution model in the context of variable supply,and find that the market share of each member of the supply chain is positively correlated with the distribution proportion in the case of centralized decision-making.