大数据时代数字出版产业的发展与实践策略

Development and Practice Strategy of Digital Publishing Industry in the Era of Big Data

大数据时代,数字出版产业的发展机遇与现实挑战并存。研究结合大数据的技术特征及数字出版产业的整体发展现状,针对数字出版产业链、商业模式及人才队伍建设面临的问题,提出了数字出版产业未来发展趋势及实践优化策略。未来数字出版产业需要树立大数据思维、借助大数据平台、强化互联网运用、挖掘全数据样本、提升精准营销、借力“阅读+社交”模式,全方位推动数字出版产业高质量转型。

In the era of big data,the development opportunities and practical challenges of the digital publishing industry coexist.Based on the technological characteristics of big data and the overall development status of the digital publishing industry,this research proposes future development trends and practical optimization strategies to address the problems facing the industry chain,business models,and talent team construction.In the future,the digital publishing industry needs to establish a big data mindset,leverage big data platforms,strengthen Internet application,tap into full data samples,enhance precision marketing,and use“reading +sociality”models to promote high-quality transformation of the digital publishing industry.