摘要
新乡市文旅资源丰富,发展势头良好,但在融合发展过程中暴露出产品整合度不高、创新体系不健全、数字设施及服务的供给与需求有差距、创新内生力受限等问题。可通过活化文旅资源、推动全域智慧旅游发展、培育文旅新业态、创新营销模式、提升人力资本水平等路径,推动新乡市数字文旅文创的深度融合和高质量发展。
Xinxiang City is rich in cultural and tourism resources and has a good development momentum.However,in the process of integrated development,problems such as low degree of product integration,unsound innovation system,gap between supply and demand of digital facilities and services,and limited internal innovation force have been exposed.Through activating cultural tourism resources,promoting the development of region-wide smart tourism,cultivating new business forms of cultural tourism,innovating marketing models,and improving human capital level,the deep integration and high-quality development of digital cultural tourism and cultural innovation in Xinxiang City can be promoted.
作者
付超
FU Chao(School of Marxism,Xinxiang Medical College,Xinxiang 453003,Henan,China)
出处
《江苏经贸职业技术学院学报》
2023年第3期12-16,共5页
Journal of Jiangsu Institute of Commerce
基金
新乡市政府决策研究招标课题“数字经济背景下新乡市文旅产业创新发展机制与路径研究”(B22020)
河南省软科学研究项目“后脱贫时代河南省旅游驱动型返贫路径分析及阻断机制研究”(222400410322)
河南省高校重点科研项目“后脱贫时代南太行地区旅游驱动型返贫阻断机制研究”(22A630017)。
关键词
数字文旅
现状
问题
创新发展
digital cultural tourism
present situation
problems
innovative development