乡村振兴背景下广安康养小镇发展策略

Research on the Development Strategy of Guang'an Health Care Town under the Background of Rural Revitalization

广安建设康养旅游小镇具有一定的优势,但是存在旅游基础薄弱、缺少规划、资金不足、康养旅游产品单一、缺乏专门人才等突出问题。对此,应加快康养旅游基础设施建设,优化产业资源配给机制,做好市场营销规划,通过多种途径加强人才队伍建设,推出特色、主打系列产品。

Guang'an has certain advantages in building a health tourism town,but currently there are prominent problems such as weak tourism foundation,lack of planning,insufficient funds,single health tourism products,and lack of specialized talents.In this regard,it is necessary to strengthen the construction of health tourism infrastructure,optimize the allocation mechanism of industrial resources,do a good job in marketing planning,strengthen the construction of talent teams through various channels,and launch characteristic and flagship series products.