媒介跃升维度下主流媒体应对挑战的策略

Research on Strategies of the Mainstream Media to Cope with the Challenges under the Dimension of Media Transformation

新媒体时代完全不同于传统媒体时代,主要呈现“时空同一性”“互动性”“一对一、一对多与多对多的传播同时存在”等特征。在“重回部落”时代背景下,主流媒体的中心地位、地方架构、权威特点均面临全新挑战,而厘清其背后的本质原因,寻找重塑主流媒体的全新角度,可以窥见媒介跃升维度下主流媒体应对挑战的策略。

The new media era is completely different from the traditional media era,which mainly presents the characteristics of“identity of space and time”,“interactivity”,“coexist of one-to-one,one-to-all and all-to-all communication”and so on.Under the background of“return to tribe”era,the centrality,structure based on region and authoritative characteristics of mainstream media are all facing new challenges.By clarifying the underlying reasons and looking for a new point of view to reshape mainstream media,we can try to clear the strategies of mainstream media to cope with the challenges under the dimension of media transformation.