基于互动仪式链的红色档案文化传播解析——以纪录片《红色档案》为例

Analysis of the Red Archival Culture Transmission Based on the Interaction Ritual Chain:Take the documentary“Red Archives”as an example

新媒体时代,红色档案文化传播逐步由单向传输向多向互动转型,互动促进个人及群体情感能量聚集,并进一步推动红色档案文化的传播扩散。文章引入互动仪式链理论,以纪录片《红色档案》为例,结合互动仪式的四个启动要素,分析红色档案文化传播的互动机理及其效能,阐述“互动仪式”在红色档案文化传播中的重要作用,以激发档案部门积极构建红色档案文化传播互动仪式链,提升红色档案文化的影响力与传播力。

In the new media era,the transmission of red archival culture is gradually transforming from one-way transmission to multidirection interaction,which promotes the gathering of emotional energy of individuals and groups.Then,it further promotes the spread of red archival culture.By introducing the theory of interaction ritual chain,this article takes the documentary Red Archives as an example,and combines the four starting elements of interaction rituals to analyze the interaction mechanism of red archival culture communication and its effectiveness,so as to show the important role of"interaction rituals"in the transmission of red archival culture,and stimulate archival departments to actively build interaction ritual chains of red archival culture communication,and then enhance the influence and dissemination effectiveness of red archival culture.