乡村振兴战略背景下饲料产品营销渠道的问题及创新策略

Problems and innovative strategies of feed product marketing channels in the context of rural revitalization

随着乡村振兴战略的深入实施,饲料企业开始向集约化、规模化、绿色化方向转型升级。而在转型过程中,饲料企业的机遇和挑战并存。饲料企业要想进一步扩大市场份额,提高自身综合竞争力,就必须要从饲料产品营销领域入手,结合市场需求和产业链发展情况,不断拓宽饲料产品的营销渠道,以前瞻性眼光和创新手段构建起系统、科学的饲料产品电商精准营销体系,真正打响饲料产品的品牌战略,降低饲料产品的营销成本,为实现三产融合和农业农村经济的健康发展奠定重要的市场基础。

With the in-depth implementation of the rural revitalization strategy,feed enterprises have begun to transform towards intensive,large-scale,and green directions.In the process of transformation,opportunities and challenges coexist for feed enterprises.In order to further expand market share and improve their comprehensive competitiveness,feed enterprises must start from the field of feed product marketing,combine market demand and industrial chain development,continuously broaden the marketing channels of feed products,build a systematic and scientific e-commerce precision marketing system for feed products with forward-looking vision and innovative means,truly impact the brand strategy of feed products,and reduce the marketing costs of feed products,To lay an important market foundation for achieving the integration of three industries and the healthy development of the agricultural and rural economy.