数字科技对视觉传达设计的影响探究

Exploring the impact of digital technology on visual communication design

数字科技对各行各业都产生了直接或间接的影响,本文以视觉传达设计从业者的角度着手,从数字科技进步视域切入,剖析对其带来的一些影响及发展契机。通过探索视觉传达设计在新领域中的发展趋势与影响,提出科技已经成为视觉传达设计重要助推器,使视觉传达设计从过去单一、孤立的可视形式逐渐发展成一门多维度、多元化的视觉综合体。与此同时,数字科技的不断进步为视觉传达设计从业者提供了更多的可能性与可行性,视觉传达设计的发展态势会愈加明显,创新能力会愈加增强。同样,科技进步带来的一些负面影响也值得从业者去深入反思。

The digital era is coming one after another,and digital technology has had a direct or indirect impact on various industries.This article starts from the perspective of visual communication design practitioners,starting from the perspective of digital technology progress,and analyzes some of the impacts and development opportunities it has brought.By exploring the development trends and impacts of visual communication design in new fields,it is proposed that technology has become an important booster for visual communication design,gradually developing it from a single and isolated visual form in the past to a multi-dimensional and diversified visual complex.At the same time,the continuous progress of digital technology has provided more possibilities and feasibility for practitioners in visual communication design,and the development trend of visual communication design will become increasingly apparent,with an enhanced innovation ability.Similarly,some negative impacts brought about by technological progress are also worth further reflection by practitioners.