农产品供应链绿色投资的讨价还价决策

Green Investment of Agricultural Supply Chain with Bargaining Decision

响应中央涉农政策绿色发展的要求,以收益共享契约为基础,建立农产品供应链的博弈模型,研究讨价还价对供应链绿色投资、供应链定价和供应链系统利润的作用,分析讨价还价作用随消费者绿色偏好的变化。研究发现:讨价还价会推动收益共享,促使农产品零售商让渡更多的销售收入给农业企业;讨价还价会促进农产品供应链的绿色投资,降低农产品价格,提高农产品供应链的系统利润;消费者绿色偏好会增强讨价还价促进绿色投资和提高供应链系统利润的作用,但是会弱化讨价还价降低农产品价格的作用。

In response to the requirements of the central agriculture-related policy on green development,this paper developed a game model of agricultural supply chains under the revenue-sharing contract.The impact of bargaining0x0E䥺Symbol`@@0x0Fon the green investment level,pricing and profits of the agricultural supply chain was explored systematically,and how does the impact of bargaining change with the consumer green preference is analyzed deeply.Compared to the case without bargaining,the findings can be concluded as follows.The bargaining can promote the revenue sharing,by which the agricultural retailer will transfer more profits to the agricultural enterprise.The bargaining can push the green investment,decrease the prices,and increase the system profits of the agricultural supply chain.The consumer green preference can widen the increasement of the green investment and system profits resulted from the bargaining,while narrow the prices’reduction resulted from the bargaining.