大数据驱动制造企业数字商业模式创新实现机理

A Study on the Implementation Mechanism of Digital Business Model Innovation in Manufacturing Enterprise by Data‑driven

基于数据驱动的理论视角,选取海尔食联网作为案例研究对象,采用“数据驱动-动态能力提升-数字商业模式创新”的动态逻辑框架,运用扎根理论系统阐释数字商业模式创新过程机理。研究发现:数字商业模式创新实现有赖于组织数据资源的充分利用,数据驱动作为数字商业模式创新实现的重要动因,其中包含“需求源点建立-场景链条联动-网络共享交互”的三个关键环节;数据驱动作用于组织动态能力的发挥与提升,同时动态能力补充了企业数据驱动为前因的中间作用机制,以实现企业数字商业模式组件的优化;从整体生成式视角进行剖析,数字商业模式创新是基于“价值主张校准-场景体验优化-价值网络拓展”三维度的动态过程而实现,研究为数字经济时代商业模式的创新提供理论与实践指导。

Based on the data‑driven theoretical perspective,Haier was selected as the case study object,the dynamic logic framework of“data‑driven‑dynamic capability improvement‑digital business model innovation”was adopted,and the process mechanism of digital business model innovation was systematically explained by using grounded theory.It is found that the realization of digital business model innovation depends on the full utilization of organizational data resources,and data‑driven is an important motivation for the realization of digital business model innovation,which includes three key links:“demand source establishment‑scene chain linkage‑network sharing interaction”.Data‑driven plays an important role in the exertion and promotion of organizational dynamic capabilities,and dynamic capabilities supplement the intermediate mechanism of enterprise data‑driven as the antecedent to realize the optimization of enterprise digital business model components.From the perspective of overall generation,the innovation of digital business model is realized based on the three‑dimensional dynamic process of“value proposition calibration‑scene experience optimization‑value network expansion”.The research provides theoretical and practical guidance for the innovation of business model in the digital economy era.